As a tour or activity operator, e-mail marketing is not something that you can afford to ignore. A lot of your communication with potential customers will be done via e-mail, and how you respond to these e-mails will have a strong impact on your sales.
When you are a busy tour operator, it can be easy to get swamped by the e-mails that you get every day, and let a few here and there slip through. Remember, that an unresponded e-mail automatically translates into a disgruntled and unhappy potential customer. No matter how strapped you are for time, you cannot afford to let important e-mails slip through, especially in the tourism business.
Fortunately, there are tools that you can use to help get your e-mail marketing done right. Consider MailChimp. It offers flexible designs, and allows you to integrate a number of applications, and features, including targeted campaigns to lure potential customers, follow-ups on tours, and upcoming activities.
Another e-mail marketing tool that works pretty well for a tour or activity operator is GetResponse. It allows you to create very compelling and attractive e-mails, and also saves you time by automating some of the most important marketing activities, based on customer preferences and data.
The good news is that some of these tools are also integrated with TicketMac, allowing you to automate many of your marketing and promotional activities without any loss of time.