No tour or activity operator can boost their business without a presence on Facebook. Facebook is where most of your potential customers are hanging out, and advertising or marketing your business on Facebook allows you a simple, effective and cost-efficient way of increasing bookings.
If you don’t yet have a Facebook page, it’s time to create one. Get yourself a business page so that people can learn about your business. Facebook has several other uses too. It has several unique features like app integration that actually boost bookings coming your way. Additionally, Facebook helps with public relations, helping you maintain the reputation of your business. Don’t be discouraged with the low number of likes in the first few days. Those likes take some time to increase, but when they do, they will become a valuable source of word-of-mouth publicity for you that will increase bookings. As the number of fans of the page increase, you will see that the trickle of bookings has become a steady flow.
Once you have a Facebook page, integrate it with TicketMac. This is easily done, and once it happens, you are positioned to automatically receive bookings directly from Facebook regularly. Remember, Facebook is one of the most used websites in the world, and more people are likely to log into Facebook several times a day, than any other website. That means that they’re also much more likely to want to book your activity via Facebook, than your website. Make it easy and attractive for them to book on Facebook by positioning a prominent “Book Now” button, adding incentives and so on.
Once you have a Facebook business page, it’s important to maintain it. That means populating your page with regular content. Don’t spam your fans- rather, keep them constantly engaged and curious about all the offerings that you have in store.
Keep content relevant to your business, and add a mix of informative content, contests and polls. These will encourage your fans to interact more closely with your page. Remember, Facebook is not meant to be a one-way communication channel. It is a social channel.
Make sure that your Facebook page is handled and operated by someone who’s qualified to do so, has an engaging voice, and is well aware of all the pitfalls that can crop up when you are engaging with clients and potential clients on social media. There are some basic things to keep in mind -prompt response to client concerns and suggestions on Facebook, avoiding errors or controversies in posts-that will keep your posts intuitive, useful, and attractive to fans who will keep coming back for more.
Want to know more about how you can use TicketMac to magnify sales of your tour or activity? Speak to a marketing professional at VS Media.